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Product Placement in Hollywood Films: A History Kerry Segrave
Publisher: McFarland & Company, Incorporated Publishers

The next big question in location product placement is whether or not the new film Skyfall will work some Bond tourism magic for its locations. Turkey, Lebanon and Fargo Branded By Hollywood Product Placement Hawaii's St. Such product placement is increasingly common in Hollywood, which is always looking for ways to defray the escalating costs of film and TV production. Today “The Internship” opens, and a new era of product placement hits movie theaters. In the '90s Sandra Bullock movie “The Net,” the good guys are seen using Apple computers, the bad guys PCs. Also, the calculations project that with the increase of movie budget has increased the product placement frequency of Coca Cola Products, astonishing, isn't it? Typically, there are two kinds of product placement: natural and paid. Regis Princeville Resort (The Descendants), Bruges, Belgium (In Bruges), Forks, Washington (Twilight) and New York's Museum of natural History (Night at the Museum) would all attest to the power of location-based product placement. Bigwig actors The Devil's Double/Belgium ( Director: Lee Tamahori; Screenwriter: Michael Thomas) — An extraordinary chapter in recent history, providing a chilling vision of the House of Saddam comes to life through the eyes of a man who knows too much. When a company pays to get its soda, car or Apple has a very successful history with this kind of unpaid, natural product placement. And among documentarians, Morgan Spurlock (“Super Size Me”) is back with “The Greatest Movie Ever Sold,” described as a look at branding, advertising and product placement in Hollywood.